TIKTOK ADS FOR NEW ADVERTISERS · 2026
Quick answer
Businesses opening a new TikTok Ads Manager account can register through ZLink’s referral link. Eligible advertisers may see an official advertising incentive during registration or within Ads Manager. Availability, amount, spending threshold, and expiration date vary by region and account; therefore, only the offer displayed by TikTok for your account should be considered valid.
Affiliate disclosure: This page contains a tracked referral link. ZLink may earn a commission from eligible advertising activity without adding a separate fee to your TikTok advertising account.
Who should test TikTok Ads?
Cross-border e-commerce
Products featuring visual demonstrations, clear benefits, and mobile-optimized product pages.
Export manufacturers
Machinery, automotive parts, tools, building materials, and OEM capabilities that can be showcased in a short video.
Growing Brands
Businesses with repeatable creative production, conversion tracking, and a realistic testing budget.
How to Set Up a TikTok Ads Account
- Open the registration pageUse the ZLink TikTok Ads referral link and review any offer displayed on the registration page.
- Enter accurate business informationSelect the correct country or region and provide legal business information that matches your documents.
- Complete account and payment setupComplete business verification, billing setup, and any required account review.
- Check PromotionsIn Ads Manager, go to Tools, Payments and Promotions to verify the offer, threshold, and expiration date displayed for your account.
- Install the measurement deviceConnect the TikTok Pixel or Events API to the website and verify that the required events are being received.
- Launch Your First Compliant CampaignChoose an appropriate objective, publish compliant creative, and monitor spend, delivery, and conversion events.
How New Advertiser Incentives Work
TikTok may offer a percentage discount, a "spend-and-get" credit, or another acquisition incentive. The offer may vary by market and may expire when availability changes. It generally cannot be transferred, redeemed for cash, or claimed more than once by the same advertiser.
Use the Promotions page in Ads Manager as your primary source of information. Confirm the qualifying spend, measurement window, eligible products, and credit expiration date before increasing your budget.
What to Prepare Before Your First Campaign
- A responsive website or dedicated landing page with a clear offer.
- Accurate business information, contact details, privacy policy, and terms and conditions.
- TikTok Pixel or Events API with meaningful conversion events.
- At least three distinct videos, rather than minor edits to a single video.
- A documented process for handling leads from forms, email, or WhatsApp.
Need help launching your first campaign?
ZLink supports export manufacturers and cross-border businesses with account setup, landing pages, Pixel setup, creative planning, and campaign management. We first assess whether TikTok, Meta, Google, or LinkedIn is the best fit for the product and the target audience.
FREQUENTLY ASKED QUESTIONS
TikTok Ads Account and Incentive FAQ
Who is considered a new TikTok advertiser?
Eligibility is determined by TikTok. Offers are generally intended for businesses that have not previously advertised through TikTok Ads Manager; prior advertising activity or a previously claimed incentive may make an account ineligible.
Does every new account receive an advertising credit?
No. Incentives vary by country, account, registration method, and campaign availability. An offer is applicable only when it is displayed during registration or within the advertiser's account.
Where can I check a TikTok Ads incentive?
In TikTok Ads Manager, open "Tools," then "Payments and Promotions." The account page displays the applicable threshold, validity period, supported products, and credit status.
Can an existing TikTok Ads account use this referral link?
The link can be opened, but referral credit and incentives for new advertisers typically apply only to eligible new users. Existing account holders should check "Promotions" in Ads Manager.
What should I prepare before registering?
Prepare accurate legal business information, specify the correct operating region, provide a valid website or landing page, billing details, privacy information, and compliant advertising materials.
Is TikTok Ads suitable for every B2B company?
No. It’s most effective when the product can be demonstrated visually and the target audience uses TikTok. Search, LinkedIn, or Meta may be more suitable for products with little visual appeal or very niche buyer groups.
Is there an additional charge for using the ZLink referral link?
The referral link does not incur a separate charge. ZLink may earn a commission from eligible advertising activity, while your advertising costs and eligibility for incentives are determined by TikTok.